Beer is the widely consumed alcoholic beverages which is prepared using four basic ingredients for instance yeasts, malted cereals grains, water and hops. The process of making beer is known as brewing. Additionally, some of the flavoring ingredients such as fruits and herbs are also used during the beer manufacturing.
According to study, “Beer Manufacturing (Breweries) Global Market Report 2019” the key companies operating in global beer manufacturing (breweries) market are Anheuser-Busch InBev, Asahi Group Holdings Ltd., The Boston Beer Company, Inc., Beijing Yanjing Brewery, Dogfish Head Craft Brewery, Carlsberg Group, Breckenridge Brewery, Diageo PLC, Constellation Brands, Heineken NV, Boston Beer, SABMiller PLC, Interbrew Company, United Breweries Group (UB Group), China Resources Enterprise, Tsingtao Brewery, Oettinger, Molson Coors, Modelo, Diageo, Squatters Pub, Sierra Nevada Brewing Co. Ltd.
Based on type, global beer manufacturing (breweries) market is segmented into lager, stout & porter, ale, malt and others. Based on category, market is segmented into premium, super premium and popular-priced. Based on product, market is segmented into strong beer and light beer. Light beer is preferred by many consumers owing to its low calorie & low alcohol content. Based on packaging, market is segmented into glass, metal can, PET bottle, and others. Based on production, market is segmented into macro-brewery, craft brewery, micro-brewery, and others. Moreover, based on distribution channel, market is segmented into off-trade and on-trade.
Regulatory policies also play a primary role in shaping industry dynamics. Several agencies for instance the U.S. EPA (Environmental Protection Agency) and U.S. TTB (Alcohol and Tobacco Tax and Trade Bureau) have implemented strict regulations concerning environmental impact of beer packaging materials & emissions. Apart from this legal drinking age limits & laws pertaining to alcohol sale or consumption may impact the production & sales in some of the regions.
The global beer manufacturing market is driven by increase in consumption rate of alcoholic drinks, followed by change in lifestyle, high disposable income, rapid urbanization, and popularity of beer among the young population & average number of female drinkers. Apart from the advantages, few of restraints include volatile raw materials prices taxations & higher excise duties on the imported as well as local beer manufacturing. Additionally, development of naturally sweetened & healthier alcoholic drinks is adding to major opportunity for market besides this, wineries and breweries use advanced filtration technologies such as cross-flow filtration and lenticular filtration to boost the production efficiency in the global market.
Based on geography, the Asia-Pacific region holds major market share of beer manufacturing market owing to acceptance of beer as a refreshment drink in parties and upsurge among female consumers in the region. North American region is anticipated to witness higher growth in the near future due to increase in consumption by U.S. Europe is also anticipated to grow at a moderate growth rate as a result of rise in health concerns and increase in a number of legal regulations. In the upcoming years, it is projected that market to grow at a rapid pace caused by climatic changes, high taxes in various regions, strict government regulations, and the emergence of inexpensive substitutes and the social & demographic norms.
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Ankur Gupta, Head Marketing & Communications