Foreign Fashion Designers View On Indian Market

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Most of the buyers in these boutiques are young Indians and embassy employees and officers. When you pass through the streets here, you can feel the union of Indian and Western civilization clear.

While the colors of India are reflected in their clothes, on the one hand, the effect of living of people coming from outside is also seen here.

In one corner of this café, you can see vintage clothes and home decoration items, on the other hand, you can sit and eat comfortably. French food is available in their cafes.

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Such cafes where designer clothes and food items are combined together are also called concept cafes. But bypassing all these concerns, for the time being, Katherine gets busy showing clothes to the new customer who comes to her boutique.

Sarees are sure to be found in the wardrobe of every Indian woman, long, silk, or cotton and in general colorful. In urban India, the importance of sari has reduced in the last few years, most of the women wear western clothes.

I only wore a sari twice last year – but it is more than my friends. The sari has now become a garment that is mostly worn only at weddings or traditional ceremonies.

It is not that it is difficult to work wearing a sari, my mother wears a sari every day. She has climbed the Himalayas, rode a camel in Rajasthan and is also sitting in a boat in Kerala.

She has more than 500 saris and often challenges me to wear saris. So the question is why do young women – especially in urban India – find wearing saris so difficult?

‘New generation girls’

Chhabra has a shop of 555 sarees in a market in South Delhi. This shop is full of customers in the afternoon.

A girl, who is about to get married, is shopping with her mother, aunts, and friends. While the bride is seen wearing red and orange saris, her friend wants something different. The style of wearing a saree to a foreign person may look similar but in India hundreds of ways are worn.

People wear it differently in every generation, community, and region. Heena Malhotra’s family has been doing the sari business for many decades. His grandfather started the business from a small shop in Chandni Chowk in Old Delhi.

Now his family has about 50 showrooms across the country. Heena says that it seems that the sari is making a comeback in fashion again.

Surprisingly, I know only a few women who can wear this unstitched five-and-a-half meter unstitched garment.

Up to 150 rupees are taken for wearing saris in many beauty salons of the neighborhood. But Heena tells me that I should try wearing a sari in her store.

The new meaning of saree

First I wear a belt and then one of his assistants helps me wear beautiful green sari. The sari he gave me was very bright and traditional for me. In such a situation my mother advised me to get my saree designed by myself.

I reached out to fashion designers Shivan Bhatia and Naresh Kukreja, who have designed a different kind of saree called this bikini saree which can be worn on the beach or in the water.

The idea of ​​this sari came to him when the women asked him for a garment that is not only suitable for wearing on the beach but also looks decent. This sari starts at around Rs 37,000, definitely not cheap.

Naresh Kukreja says, “Changing the saree is being brought to newness … This is a way of adapting the saree to the present day so that this magnificent dress is not lost.”

Although the fashion of saree is changing, the traditional method remains intact even after many generations.

I wanted to get my sari ready and I found the fabric of my choice – yellow polka chiffon in Lajpat Nagar market in South Delhi. Stars embroidered together.

A local tailor, along with me, designed the saree in 10 minutes. Only half an hour later my own sari was ready. It is a different matter that my mother liked this sari like a traffic cone with reflective stickers.

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But its price is less than 1500 rupees and this is the only such saree in the world!

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