Now that you have your WordPress website up and running, the next step is to start measuring its performance. After investing your valuable time and money behind WordPress development services, you must be excited to know how your target audience is interacting with your site. And that’s where you will need Google Analytics. In this post, we are going to explore more on Google Analytics and how you can get it installed on your WordPress website.
Understanding the basics of Google Analytics
In layman terms, Google Analytics is a free service offered by Google to help you visualize your website traffic, the behavior of the target audience, location of your audience and a lot more. You can track what all visitors are there and from where the majority of traffic coming from. You can get answers to the below questions:
- Who visits your website?
- What the audience is doing with your website?
- What is the time when your target audience is visiting your site?
- From where the users found your website?
The statistics received from Google Analytic can greatly help you improve your WordPress development services. When you are getting into WordPress theme customization services, you can utilize the data collected from Google Analytics to ensure it is compatible with what your audience is expecting from you. It enables you to make more realistic decisions when it comes to improving your WordPress website! Feeling tempted to use Google Analytics to reap the maximum benefits from WordPress development services? Let’s take a look at a few simple steps to integrate Google Analytics with your WordPress website.
Signup for Google Analytics
It is a pre-requisite before you move ahead for installing it in your WordPress site!
The signup process for Google Analytics is quite straightforward. All you need is a Google or Gmail account. Just follow below instructions and you are done!
Step 1: Hit Google Analytics URL (https://analytics.google.com)
It will ask you to login using Google account. If you already have, just provide the credentials, but if you are new, then you will have to go for the signup process.
Step 2: Once you logged in, you will be redirected to the landing page of Google Analytics showing how you can use it.
Step 3: The next step is to choose a viable option, i.e. Website or Mobile app, to set up your analytics. If you have a website and wish track traffic, select the website option. If you choose a Mobile App, you will be asked to connect to Firebase to track the traffic.
After providing the desired information, you will get one tracking ID. Also, you will be asked to agree on Google Analytics usage terms and conditions. Simply copy the tracking ID and choose the desired method to integrate Google Analytics with your WordPress site. That’s it! You are done with Signup for Google Analytics.
Okay, but how can I integrate it with my WordPress website?
Well, there are a couple of different methods with which you can get it installed on your WordPress website. If you are using WordPress development services, you can ask them to do it on your behalf as it might require you to get your hands dirty with plugins or might need to have some coding skills.
Using Monster Insights
It is one of the most popular and conventional ways to integrate Google Analytics with a WordPress website. Whether you are technically sound, non-technical or just a newbie, you can easily use this method to install analytics to your WordPress site.
Monster Insight comes with two different versions, one is free and another one is a premium version with some advanced features to help you track eCommerce site, ads, authors and more. However, the process of installing analytics using this plugin is the same for both the versions.
Just follow the below steps to setup analytics using Monster Insights:
- Install and activate Monster Insights plugin in the WordPress dashboard.
- Select the category of your website, i.e. Blog, Business Website, Online store
- Connect Monster Insight by login into Google account, give permissions to access your analytics account, and select desired profile to be tracked using Monster Insights.
- Monster Insights will then install Analytics to your WordPress website.
- Select necessary settings for your website.
And you’re done! Just wait for some time as Monster Insights may take a few minutes to capture and track the details on your website.
Using Headers & Footers Plugin
This is another method of installing analytics to your WordPress website. However, it is not as user-friendly as Monster Insights. You will not be able to get advanced features of tracking and dashboard view like Monster Insights. But it is quick to set up! All you need to do is to install and activate the Insert Headers & Footers plugin, perform recommended settings, and copy-paste the code in the header section.
Installing Analytics in WordPress theme
As compared to Monster Insights and Insert Headers & Footers plugins, installing analytics in a WordPress theme is a little complex process. If you are not into WordPress theme development or not aware of coding, it will be a daunting task for you.
One of the biggest drawbacks of this method is that if you change the theme using WordPress theme customization services, your entire code will vanish! Therefore, it is not recommended by many experts. You have to add code in header.php or functions file in order to install analytics to your WordPress theme.
That’s it! You are all set to manage different data collected from your website using this amazing tool using reports. You can track user engagement, WooCommerce customers, and outbound links and a lot more!
We hope that this blog post will help you get the basic insights on how you can integrate Google Analytics with your WordPress website. Please share your views in the comments section!